Jinn

01 The brief

Context & commission

Jinn was a London-based on-demand delivery startup with ambitions to take on Deliveroo and Just Eat. Following a recommendation from Sky, they approached evy to handle their creative — a TV and VOD campaign to close out Q4, followed by an ambitious ongoing social programme.

They needed an agency that could move fast, think across channels and keep up with a business that was changing week to week.

02 What we did

The production

We acted as Jinn's agency of record across creative strategy, content production, media and campaign infrastructure. We planned and executed media buys across Sky AdSmart, Channel 4, ITV and Channel 5 — targeting a tight demographic of 19–35 year olds within a specified income and employment bracket, down to postcode level in some cases. A high-budget TV commercial was navigated through Clearcast and delivered to air.

On a rolling monthly basis we produced a predetermined volume of photo and video assets timed to calendar events and marketable moments. We developed a series of proof of concept creatives for AB testing across paid social — the results were tangible enough to steer the wider creative direction of the brand with data rather than instinct.

We also scoped and delivered a custom digital asset management solution — a tested, structured system for storing, labelling and accessing brand assets that allowed colleagues from any team in any country to find what they needed quickly. Less glamorous than a TV campaign. Just as important.

03 The result

The proof was in the data

The TV and VOD campaign drove an immediate spike in app installs and orders across the period. With VOD activity staggered, it was straightforward to trace ROI from plays to installs.

The AB testing programme produced clear data on what worked — the kind of evidence that makes the argument for budget in any senior management meeting.