Social · Partnerships
Zapp
A year of partner content for a premium delivery brand.
Social · Partnerships
A year of partner content for a premium delivery brand.
01 The brief
Zapp set out to transform convenience retail — fast delivery of premium groceries, champagne and caviar to those who really felt they needed it, backed by serious investment including Lewis Hamilton and Lightspeed. Alongside the headline brand work and commercial partnerships with Chelsea FC and Hamilton's dog Roscoe, they needed a steady stream of partner content: collaborations turned into things worth watching, across the whole social calendar. That was us.
02 What we did
A rolling programme built around Zapp's partnerships and the moments in the year that mattered. Wine tastings with Nouveau. A day on the farm at Daylesford. An Easter egg hunt around London with Cadbury. A Halloween piece with the luxury beauty service Ruuby. Each was a small production in its own right — video and stills, shot and turned around fast to feed paid and organic social. A reliable supply of content that kept the brand present, partner by partner, month after month.
03 The result
Posts drove an average spike of around 200% in activity in the week after they landed, solidifying our place as a production partner Zapp could trust as much with the day-to-day as the headline moments.