Communicating with Video During Lockdown
As lots of companies find their video production workstreams grinding to a halt, we thought it would be useful to highlight a few ways you can still create and use video to communicate during the lockdown and beyond. Here’s a quick (far from exhaustive) roundup that won’t leave you relying on sponsoring marble races.
Animation: Tailor content for any audience with this tried and tested tool.
Animation seems too broad a subject to cover with a single entry here, but we’re doing it. From simple typographic content to animating photographs in a lo-fi staccato style, to illustrated 2D design all the way up to character-driven 3D or photo-real renders of products; given enough time there are few limits to what a talented animator can achieve.
Time is key though. The more ambitious you want to be, the longer this can take to produce and the bills can mount up. But there are short-cuts to be had. If you’ve got something you want to communicate and think animation may be a good fit, get in touch and we’ll give you an honest response.
Stock: Putting large and small businesses on par by democratising production value.
Stock footage quality has come on in leaps and bounds in recent years and suppliers like ArtGrid and FilmSupply have forced the incumbents like Getty to up their game. With more content creators than ever before, it follows that there is a broader pool of quality stock footage to choose from. Licensing is also seeing a trend for greater transparency, so creators are getting a fairer share and costs for customers are often highly competitive.
Better still is the technical ability of these sites to filter the content you’re after. You can search by camera model and lens in order to best match footage. Most sites also now offer clear access to sequences so you can build an entire edit from stock footage taken from the same shoot giving great consistency and credibility. With a bit of thought at the picture research stage, you’ll be able to illustrate your story with stock almost as seamlessly as if you’d overseen a major production.
Live Stream: Engage with your audience anywhere, anytime.
Live streaming will be nothing new to events specialists who will have watched trajectory over the past few years. It’s a brilliant tool for extending audience reach. It can add new streams of revenue as well as countless opportunities for leads and outreach. Most importantly today we’re finding it offers stability. Large gatherings were one of the first things to be halted during the current crisis, so being able to safely film content and broadcast it around the world holds obvious appeal. What’s perhaps more interesting is that we can use IP to mix your event live from our studio and broadcast it to the same people. If you’ve got a phone or a camera we can find a way of getting your signal over to us and inserted into a live show. We can mix between multiple remote sources, add live graphics. We can make it public, or private, or even put it behind a paywall. We can host on any platform or all of them. You can pre-record and then show as-live. For 2020 and beyond we’re expecting our live offering to be far beyond our forecast in terms of demand. And with research even before Covid-19 suggesting this segment would be worth $70 billion globally next year, it looks like we’re not alone.
Webinar: Communicate live with colleagues and customers
With so many people working from home at the moment, being able to quickly communicate with each other remotely has never been more critical. Whether you’re presenting information to customers, carrying out team training or just trying to keep your team up to speed with each other, a solid webinar experience can be the next best thing to being in the room.
Webinars enable you to showcase presentations and announcements and many platforms offer additional engagement like text chat, polls and Q&A features. If you need some support getting your platform up and running, we offer a remote managed service to set you and your team up.
Repurposing Content: Like upcycling. But video.
Remember all that time you and your team spent on that great shoot last year? And you had all that footage that didn’t make it into the final 90-second cut? Well, dust off those hard drives because that stuff is gold right now.
If you’ve got a story to tell, (hint: you have), then you’ve got untapped potential with any footage you already have access to. Even if you don’t have access to the rushes, you can work wonders just by revisiting the final output. This could mean short cut-downs with reworked messaging, a refined edit of your hero content or, creating content for paid social advertising which need only be a few seconds long.
If you’re feeling more ambitious you could dip into your DAM tool and work with anything you can find – from archive footage, high-resolution artwork, audio recordings… Anything that tells a story has the potential for a new lease of life perhaps with the addition of just a new voiceover or music track.
Hopefully, we’ve shared a few ideas that might work for and your message. If you’d like any advice on how to get the best out of them, just ask.