Live video for remote teams and audiences in 2020
With so many face to face events and meetings cancelled this year, businesses are looking for new ways to communicate remotely. As it happens we’ve been quietly training and investing in live and remote video solutions for the past five years so we think we’re well positioned when it comes to offering advice on the latest, most effective (and best value) trends in the sector.
Zoom, Teams and Google Meet all have their place for everything from day to day converversations to impactful presentations, particularly when used with other tools like Jamboard. We’ve consulted to help set up many such systems for clients thrown in at the deep end of video communication as a result of Covid-19.
But we’ve been asked more often to present solutions that don’t require the same level of interactivity between participants. So we’ve been testing out a range of products you might want to consider.
A utilities company recently came to us looking to create a replacement for their quarterly group presentation. Using a mix of hardware and software we created a custom platform that allowed multiple callers to dial in to our edit suite. We then vision-mixed the footage between sources (such as multiple camera angles, presentation slides, different contributors), added graphics and streamed the edited live feed over a secure platform.
To keep things running smoothly we provided portable modems with 4G redundancy, rather than rely on patchy home broadband. The idea is that the signal from multiple sim cards can be joined together to create one ‘super signal’, providing a fast and, importantly, reliable connection.
With the events market not looking like it’ll be back until winter, we’re talking with hosts – everyone running events with an estimated 20 remote attendees to those expecting 20,000.
On a smaller scale, really excellent results are possible with just a phone and your social media account. Most platforms offer one or more live options these days, with their reliability being refined day by day.
To get a more polished presentation you might want to look at camera and audio improvements and means of connecting them to your feed. Tools from Ajax, Blackmagic and Teradek for example can convert signals from consumer, prosumer and professional cameras and stream them to your chosen platform. As we’ve already invested in the kit, depending on how many streams you’re planning, along with the technical knowledge on how to run them (as well as what to do if something goes wrong!) you may wish to ask us to handle this for you.
Once you’ve got the hardware sorted, there are still plenty of options available for distribution if you want to look beyond swimply Facebook, Instagram or YouTube. Vimeo and Agora offer highly customisable streaming platforms that offer multi channel output, bandwidth control, advanced privacy settings and analytics, interactivity and even monetisation.
There’s a lot to think about when it comes to live, remote video. We’ve done the thinking, so tell us what you’d like to achieve and we’ll take it from there.